Insights
Notes on paid media, tracking and CRM from the people who run them.
Latest articles
- Basic Knowledge of SEO: Understanding it BetterLet Me Tell You One More Time What SEO is And Why it is important! Only 2.8% of people click on paid advertisements. That statement alone should tell you why and how important SEO 25 July 2024
- What is a Good Domain Authority? Tips to Improve Your Website ScoreBuilding The Trust: what is a good domain authority? In the competitive world of digital marketing, the first step you can take is to build trust. One key metric to indicate this t22 July 2024
- Google Marketing Tools: 6 Best Platforms to Advertise Your HotelWhy You Need Google Marketing Tools Did you know that Google records 8.5 billion searches per day? With over 8.5 billion daily searches on this search engine, mastering its marketi29 May 2024
- High Season in Bali Indonesia: When You Should Advertise Your Hotel Campaign + What You Can ExpectNavigating Bali: Insights on The Island Tourism Industry It’s hard to forget the latest Covid-19 pandemic severely dampened Bali’s economy. The drastic reduction in tourist arrival22 May 2024
- What Is The Target Market For Luxury Hotels? Let’s Define The High-End HospitalityUnderstanding the Luxury Hotel Target Market According to Future Market Insights (FMI) research, the global luxury hotel market was valued at approximately US$99.868 billion in 20217 May 2024
- Luxury Hotel Marketing: 10 Strategies to Boost ExclusivityLuxury Hotel Marketing: Becoming Classy and Prestige Luxury hotels are all about offering an exclusive, classy, and personalized experience for the guests. To successfully market a14 May 2024
- Maximizing Guest Satisfaction: 5 Benefits of CRM in Hotel IndustryUnlock the Benefits of CRM in Hotel Industry Did you know that CRM can transform your hotel business? For example, you can automate your workflow. CRM can automate repetitive tasks8 May 2024
- Unique Features: Here are All Types of Search Engines in the Digital World [2024]All Types of Search Engines in the Digital World Did you know that there are eco-friendly search engines? Or search engines that prioritize security and privacy? There are various 7 May 2024
- Best Hotel Advertising Campaigns: Top 5 Most Effective ToolsStanding Out in Hotel Advertising Campaigns If you’re thinking about throwing a hotel advertising campaign, what platform do you have in mind? Are you thinking about social media o6 May 2024
- 9 Effective Strategies on How to Advertise a RestaurantHow to Advertise a Restaurant to Boost Visibility and Attract Customer You are confused about using influencer marketing or spending your marketing budget on magazines. You don’t k24 April 2024
- How to Increase Hotel Occupancy in Low SeasonAdapting and Thriving: How to Increase Hotel Occupancy in Low Season You know for sure there’s a time called low season in this industry. No matter what, running a hospitality busi19 April 2024
- 5 Ways How your Hotel Location Can Narrow Your Target AudienceHow Location Can Narrow Target Audience Understanding your hotel’s target audience is one of the most effective ways to grow your hotel business. If you want to increase your hot18 April 2024
All articles
- Navigating Through Hospitality Market Trends for Success [2024]18 April 2024
- Exploring 8 Travel Segments: How to Attract Various Types of Travelers13 April 2024
- Market Segmentation in Hotel Industry: 4 Effective Ways to Create a Personalized Service11 April 2024
- Revealing the Secret: What Is The Most Direct Cause of Customer Loyalty?28 March 2024
- Optimizing Your Hospitality Business: Discover 5 Best Search Engine for Hotel Success26 March 2024
- How to choose a web hosting provider: 10 Practical Way22 March 2024
- How HubSpot for Hotels Doubling Revenue & Growth for Hotels + Real Life Study Case15 March 2024
- Local SEO for Restaurants: How to Dominate Your Local Culinary Market13 March 2024
- Hotel Marketing Funnel: Comprehensive Guide and Success Story12 March 2024
- How to Improve Customer Experience in a Restaurant: TOP 4 Strategies for Success27 February 2024
- How Local Digital Advertising Works & The Benefits in 2024 for Your Local Business27 February 2024
- Restaurant Customer Experience: 4 Ways to Foster Customer Loyalty16 February 2024
- Benefits of Omnichannel Marketing for Guest Loyalty16 February 2024
- Hotel Booking Website Design: How to Captivate and Convert Visitors7 February 2024
- 5 Ways of Balancing Short and Long Term Marketing Strategies21 January 2024
- Local Internet Marketing for Small Business to Gain Success21 January 2024
- What is a Booking Engine in a Hotel? A Comprehensive Introduction11 January 2024
- New Year Impact on Tourism in Bali for Hotel Business: Trends and Strategies9 January 2024
- Revolutionizing Hotel Bookings in 2024: 12 Steps to Increasing Direct Bookings5 January 2024
- Direct Booking vs OTA: Which you should choose as a Hotelier?3 January 2024
- 11 Tips of How to Market A New Restaurant and Win Over Food Lovers27 December 2023
- 6 Steps to Master Big Data in the Hotel Industry20 December 2023
- How the Season Affects Performance Marketing Campaigns15 December 2023
- An Ultimate Guide: Creating Fascinating Content for Travel Agency11 December 2023
- Hotel Revenue Management: 5 Proven Strategies in the Hotel Industry1 December 2023
- Crafting Memorable Guest Experiences and Reputation Management for Hotels in Bali [Best Practices]28 November 2023
- The Secrets of Hotel Success: A Comprehensive Guide to Hotel Competitors Analysis20 November 2023
- How to Invest in Technology to Improve Efficiency and Customer Service in the Hospitality Industry13 November 2023
- Your Easy Guide to Embracing ChatGPT in the Hotel Industry [Plus TOP 5 Prompt]7 November 2023
- Embracing the Future: SATUVISION Officially a Global Partner of Yandex1 November 2023
- How Are Wellness and Sustainability Perceived by Hotels in Bali? [Podcast with Deep Roots Nusa Penida]30 October 2023
- Hotel Content Marketing: The Ultimate Guideline for Hospitality Industry [2024]17 October 2023
- 11 Tips How to Increase Hotel Revenue that Hoteliers Need to Know10 October 2023
- 7 Exceptional and Unique Hotel Marketing Strategies to Boost Your Halloween Booking 20246 October 2023
- Proven Hotel Guest Booking Process via Google Ads: How Quickly Do Guests Book?3 October 2023
- 5 Reasons Canggu & Pererenan are Bali’s Hottest Hospitality Gems [Podcast with Further Hotel]29 September 2023
- Why Most People Misunderstand How Hotel Booking Websites Work: Direct vs OTA Third-Party Explained26 September 2023
- The Ultimate Guide to SEO for Travel Websites: Why Most Fail and How to Succeed18 September 2023
- The Impact of Airbnb on Hotel and Hospitality Industry: 5 Strategies for Hotels to Stay Ahead in 202413 September 2023
- 9 Common Mistakes in Google Analytics for Hotels (GA4) and How to Avoid Them8 September 2023
- 9 Crucial & Effective Move Towards Sustainability in Hospitality Industry8 September 2023
- 7 Food and Beverage Trends in Hospitality Industry Hoteliers Need to Know31 August 2023
- 9 Hospitality Technology Solutions You Can’t Ignore31 August 2023
- Ultimate Hotel Guide 5 Robust Strategies to Encourage User-Generated Content29 August 2023
- Hotel Marketing: 5 Strategies for Targeting the Millennial Traveler in Bali25 August 2023
- 9 Expert Tips for Exceeding Guest Expectation in Hotel to Create Unforgettable Stays23 August 2023
- How to Optimize The Effective OTA Strategy for Hotels in 2024?22 August 2023
- 7 Strategies to Attract Digital Nomads to Your Hotel in Bali21 August 2023
- How Does Artificial Intelligence in Hotel Industry Work?18 August 2023
- Mastering Employee Retention in The Hospitality Sector (Definition & Strategy)16 August 2023
- Mastering Guest Satisfaction: Avoid These 7 Hotel Mistakes4 August 2023
- ANNOUNCEMENT: Beware of Fraud Recruitment31 July 2023
- Master the Art of Automation: 4 Key Benefits of ChatGPT for Hotel Owner28 July 2023
- The 10 Best Online Travel Agents in Indonesia to Make Your Vacation Easier28 July 2023
- How to Use ChatGPT Prompts for Real Estate Professional + Tips [2024]25 July 2023
- Personalized Perfection: 11 Hyper-Targeted Campaigns to Elevate Your Hotel Revenue21 July 2023
- 7Ps Marketing Mix for Hotels in Bali: Creating an Effective Marketing Strategy14 July 2023
- Google Business Profile for Hotel: A Ultimate Guide (2024)14 July 2023
- 5 Actionable Strategies to Make Your Villa in Bali Stand Out14 July 2023
- Ultimate Guide: Hotel Branding in Bali’s Hospitality Industry14 July 2023
- Boost Your Hotel/Villa’s Reputation in Bali: Discover Effective Ways to Generate Online Review14 July 2023
- TikTok Marketing for Hotels: 7+ Strategies, Tips, and Best Practices7 July 2023
- Ultimate Guide: Google Analytics for Hotels Business Success (GA4)3 July 2023
- Google Hotel Ads Guide: A Comprehensive Guide For Hoteliers 202430 June 2023
- Hotelier Guide: How To Market A New Hotel [2024]30 June 2023
- How to create a digital marketing strategy for hotels: A step-by-step guide [2024]30 June 2023
- Discover the Ultimate Hotel Growth Strategies To Increase Your Hotel Booking in 202430 June 2023
- 5 Luxury Hospitality Trends 2024: How Luxury Trends Encourage Hotel Personalization13 June 2023
- New Technology in The Hospitality Industry (2024): Latest Trends & Innovations12 June 2023
- 6 Ways Hotel Reservation Systems Can Transform Your Bali Hotel Business11 June 2023
- 7 Actionable Tips to Boost Your Bali Hotel or Villa Business with Local SEO7 June 2023
- Optimizing Hotel Guest Experience Journey: How to Improve Guest Experience in Hotel (2024)26 May 2023
- 5 Actionable Tips to Master Content Marketing for Hotels and Villas: A Comprehensive Guide26 May 2023
- Creating a Winning Digital Marketing Strategy for Hotels and Villas in Bali by 202419 May 2023
- Social Media Marketing Strategy for Hospitality Industry: Powerful Ways to Increase Booking Rates (2024)17 May 2023
- Unlock the Ultimate Guide: 15 Powerful Tactics to Increase Direct Bookings for Your Hotel/Villa13 May 2023
- Hospitality Email Marketing Guide: Real-Life Proven Hotel Email Campaign Examples13 May 2023
- Top Digital Marketing Agency in Bali: Comprehensive Guide for Selecting the Ideal Hotel Marketing Partner7 May 2023
- The Benefits of Influencer Marketing in Increasing Brand Awareness for Your Hotel Business (2024)3 May 2023
- 13 Online Review Response Examples to Easily Manage Your Online Reputation Across Multiple Platforms21 April 2023
- 3 Tips for Creating a High-Converting Website for Your Hotel: The Ultimate Guide to Maximizing Revenue17 April 2023
- SWOT Analysis for Your Hotel in 5 Simple Steps12 April 2023
- The Beginner’s Guide to SEO: Why SEO Page Audit is Important for Your Website’s Success?12 April 2023
- Hotel Marketing Strategy to Increase Occupancy11 April 2023
- How Digitalization Is Shaping Hotel Distribution Strategy in [2024]4 April 2023
- Preparing Digital Marketing Budget For Hotels In 202431 March 2023
- Tips to Build a Successful Marketing Campaign20 March 2023
- Best Hotel Internet Marketing Strategy: How to Attract People to Book a Stay at Your Hotel [2024]14 March 2023
- The Impact Of Seasonality On Digital Marketing For The Hotel Industry [2024]14 March 2023
- Digital Marketing for Finance Companies: 5 Strategies To Thrive on Online Competition12 March 2023
- Different Hotel Social Media Technique To Engage With Customers And Promote Their Brand On Social Media [2024]12 March 2023
- Facebook Marketing for Hotels Business Success: The Ultimate Guide (2024)12 March 2023
- Digital Marketing in Banking Sector: Latest Key Trends and Insights (2024)12 March 2023
- The Power of Paid Advertising for Hotels: Understanding Your Options [2024]12 March 2023
- The Advantage with Facebook for Marketing in Your Business6 March 2023
- Introductory Guide: How To SEO For Hotels In Indonesia Successfully [2024]28 February 2023
- Brand Imagery Is an Important Aspect in Marketing19 February 2023
- TOP 5 Hotel Video Marketing Ideas to Boost Your Hotel’s Booking7 February 2023
- Basic Google Ads Audience Targeting Guide: Choosing The Right Audience On Search Network & Display Network [2024]25 January 2023
- 7 Tips for Creating Social Media Content for Online Business on Instagram24 January 2023
- 11 Social Media Marketing Mistakes You Need to Avoid23 January 2023
- Why Technical SEO Is Crucial For Your Website In 202423 January 2023
- Beginner’s Checklist: How To Do An SEO Audit [2024]20 January 2023
- SEO Keyword Optimization To Benefit Your Business In The Long-term & Short-term In 20246 January 2023
- The Best Marketplace in Indonesia 20246 January 2023
- The Facebook Advertising Video Specs in 20246 January 2023
- The Best Email Marketing Tools Providers 20246 January 2023
- What is Google SEO? – The Starter Guide 20246 January 2023
- Introductory Guide To SEO Backlinks – How It Benefits Your Website In 20246 January 2023
- What Is Alt Text Instagram?27 December 2022
- SEO Instagram Optimization to Expand Consumer Reach27 December 2022
- Is It Worth to Boost Facebook Marketplace?27 December 2022
- Introductory To Internal Linking in SEO – Definition & How It Helps Your On-Page SEO29 November 2022
- How Does YouTube with Ads Work16 November 2022
- What is a Copywriting & Why Good Copywriting is Important For Business15 November 2022
- Facebook Ads Library – The Definition and 5 Benefit of Using It For Your Business15 November 2022
- Understanding Domain Authority, How It Affects Your Website, & How To Improve It13 November 2022
- Panduan SEO Backlink untuk Pemula – Cara Memaksimalkan Backlink untuk Website-mu 202224 October 2022
- Best Practices for Hotel Social Media Management7 September 2022
- Soc7 September 2022
- Tokopedia and Shopee’s Marketplace Marketing Strategy: 5 Secrets to Success2 September 2022
- Facebook CPAS: Definition, Advantages, How It Works26 August 2022
- What is On Page SEO and Off Page SEO?24 August 2022
- Definition and Benefits of Local SEO and Technical SEO19 August 2022
- SEO Definition, Types, Benefits, and How It Works19 August 2022
- 4 Tips to Create an Effective Unique Selling Point (USP)10 July 2022
- Unique Selling Points (USP) | The Importance of USP For Your Business10 July 2022
- Want to Do Keyword Research? Let’s Take Advantage of These 8 Free Keyword Research Tools!10 July 2022
- 6 Tips for Effective Comparative Advertising4 July 2022
- Apply Comparative Advertising So Your Business Is One Step In Front Of The Competitors4 July 2022
- 7 Powerful Tips To Increase Online Sales Of Your Business3 July 2022
- 4 Tips for Doing Social Media Market Research25 June 2022
- The Importance of Social Media Market Research for a Business25 June 2022
- 4 Advantages of Facebook Ads Manager to Maximize Business Ads25 June 2022
- Take Advantage of Facebook Ads Manager To Manage Your Ad Campaigns25 June 2022
- 6 Tips to Create a Successful Video Advertising for Your Business19 June 2022
- Video Advertising | Marketing Ways You Must Know19 June 2022
- 5 Marketing Analytics Tips To Maximize Your Marketing Strategy12 June 2022
- Know What Is Marketing Analytics12 June 2022
- What is Digital Marketing? What Are The Types?9 June 2022
- 7 Benefits of Digital Marketing and Its Practices For Your Business!5 June 2022
- Google Discovery Ads | Take Advantage To Find Your Audience Faster5 June 2022
- 5 Benefits of Website for Business, What are they?30 May 2022
- 9 UX Writing Tips for Effective Results!22 May 2022
- UX Writer Is An Important Part To a Success Website!22 May 2022
- How To Do Youtube Keyword Research? Efficient Way To Increase View!22 May 2022
- Effective Marketing Strategy For B2B? LinkedIn Ads Is The Answer!21 May 2022
- Know the Difference Between Branding and Marketing for Your Business Progress4 May 2022
- TikTok Ads : The New Trend for Business Promotion22 April 2022
- Know what is Market Segmentation17 April 2022
- The Importance Of Niche Market for Online Business15 April 2022
- The Dangers of Using Black Hat SEO in Your Business6 April 2022
- Search Engine Marketing : Definition and Benefits for Business6 April 2022
- How to Use Google Search Console? (Formerly Webmasters)28 March 2022
- The Best Way to Get Traffic for Website Business25 March 2022
- Google Analytics: A Must Tools For Your Digital Marketing Strategy25 March 2022
- How to Use Facebook Ads Library for Your Competitor Research20 March 2022
- The Best TikTok Content to Make Your Business Go Viral9 March 2022
- How to Increase Engagement on Instagram for Your Brand Awareness9 March 2022
- How a Social Media Marketing Agency can Help Your Business9 March 2022
- Why Digital Marketing for Real Estate Agency is Important9 March 2022
- UI Vs UX: What is The Difference? | Website Design Fundamentals9 March 2022
- The Power of Copywriting for Websites: How to Write Copy That Sells?9 March 2022
- How To Use Instagram for Marketing – The Beginner Guide9 March 2022
- Things You Should Consider Before Choosing A Social Media Marketing Agency8 March 2022
- The Benefits of Google Ads (Advertising) in Indonesia for Your Business8 March 2022
- Email Marketing Subject Lines Everyone Will Click!8 March 2022
- What is the Cost for Google Advertising?8 March 2022
- The 7 Best Tools for Email Marketing7 March 2022
- Is Twitter Marketing Strategy Still Relevant for Business Today?7 March 2022
- How Powerful Is YouTube in Marketing7 March 2022
- Introducing Google Search Console New Design7 March 2022
- Who Is Gen Z Tiktok and How to Get Their Attention?7 March 2022
- The Best Way to Manage Twitter Ads7 March 2022
- Instagram for Marketing – Grow your Business7 March 2022
- The Best Way to Manage Facebook Ads7 March 2022
- The Best Instagram Content Ideas to Drive More Engagement7 March 2022
- The Best Email Marketing for Agency7 March 2022
- What Is Affiliate Marketing And Why Is It So Popular These Days?7 March 2022
- 7 Tips – Marketing for Property Management to Increase Your Sales7 March 2022
- Restaurant Marketing Secret Nobody Talks About7 March 2022
- How To Use SEO Plugin in WordPress7 March 2022
- Do I need Google Ads – Display Advertising?7 March 2022
- The Beginner Guide for SEO in Squarespace7 March 2022
- The Right Choice for Your SEO Service Agency7 March 2022
- The Importance of SEO for Marketing7 March 2022
- Tips & Strategy to Increase Your Website SEO Ranking7 March 2022
- The Best Digital Marketing Tools for your Business7 March 2022
- All you need to know before choosing a Digital Marketing Agency7 March 2022
Questions we are asked
What do you write about?
Paid search, paid social, tracking, CRM and digital marketing in Southeast Asia, from the work we run for clients.
Are the articles available in other languages?
Our articles are published in English and Indonesian.
Can you apply this to our business?
Yes. The audit looks at your own accounts and data and tells you what to fix first.
Start with an audit.
The two founders review your tracking, campaigns and data, then present what they found in a meeting. Sign for 12 months and the audit fee comes off your first month.