Google Ads and paid search agency: Paid search that answers to revenue.
We plan, run and optimise your search campaigns against the numbers your business is judged on: revenue, cost per sale and return on ad spend.
Certified on the platforms we run
Google Partner
Meta Business Partner
TikTok Marketing Partner
Yandex
HubSpot
Shopify Partner
GoHighLevel
Xendit
Every format where buyers search.
Search ads
Campaigns built around the queries that end in a sale. Tight structure, negative keywords kept current, and bids set on value, not on clicks.
Shopping and Performance Max
A clean product feed is half the result. We fix titles, attributes and categories, then let automated bidding work on real margin data.
YouTube and Demand Gen
Video and discovery formats used to create demand that search then captures. Measured on assisted revenue, not on views.
Marketplace ads
Shopee, Tokopedia and Lazada ads managed alongside Google, so marketplace and site sales are planned as one budget.
Bing and Yandex
Smaller engines with cheaper clicks and buyers your competitors ignore. Worth it when the volume is there, and we tell you when it is not.
A click is a cost. A sale is the only conversion that counts.
Built around your objective.
Ecommerce
Sell more at a profit.
- Feed quality and product grouping by margin
- Shopping and Performance Max on value-based bidding
- Budget moved to the products and seasons that pay
Lead generation
Fill the pipeline with leads that close.
- Separate marketing leads from sales-qualified leads
- CRM outcomes sent back to Google as conversions
- Bids on lead value, not on form fills
How we run it.
Query-level analysis
We read the search terms behind every dollar and rupiah, cut the waste and build the ones that sell into their own ad groups.
Value-based bidding
Automated bidding is only as good as the value it optimises for. We feed it revenue and margin, not a flat conversion count.
Auction monitoring
Impression share, competitor overlap and brand protection, watched weekly so a competitor bidding on your name is caught early.
Structure for machine learning
Fewer, better-fed campaigns. Enough conversion volume in each one for the algorithm to learn, without losing control of budget.
What we deliver for clients.
Client names and figures are published only with written permission.
Dive resortsNorth Sulawesi
Murex Resorts
- +145%
- estimated value, on 38% less spend
- ~19x
- estimated ROAS in 2026, up from about 4.8x
- -19%
- cost per lead
In 2025 the budget was spread across Search, Display, Demand Gen and Meta Ads, without knowing which channel brought the most valuable leads.
- A Google Search campaign built for lead generation
- A display campaign for their event
- A separate Google Ads campaign for their partner property, Lembeh Resort
In 2026 the budget went to the channels that brought the highest-value leads. Spend fell by Rp69M and estimated value rose by Rp1.29B.
FitnessCanggu, Bali
Body Factory Bali
- -79%
- cost per store visit
- 4.6x
- more store visits
No dedicated paid advertising before we started. We worked through ideas with the team and built a campaign strategy to bring more people through the door.
- Google Ads campaigns optimised for store visits
- Newsletter content to keep the audience engaged
4.6 times more store visits, each one costing 79% less.
One team, every lever.
Each service shares data with the others. That is where most of the gain comes from.
How we work together.
Results depend on the accuracy of the data, so setup comes before spend. Every engagement follows the same path.
Audit
A paid review of your tracking, campaigns, assets and data. Delivered by the founders and presented in a meeting.
About the auditSetup
Tracking, CRM, naming and campaign structure built so the data is accurate. A website too, if you have none.
How setup worksPerformance
Paid media managed on that data, judged on revenue and return on ad spend, and reported in numbers you can check.
What we run
Questions we are asked
What is paid search?
Paid search is advertising shown in search results on Google, Bing, YouTube or marketplaces when someone searches for what you sell. You pay when they click. It captures demand that already exists, so it usually converts faster than any other channel.
How much should we spend on Google Ads?
Enough to give each campaign the conversion volume it needs to learn, in a market where the cost per click leaves room for profit. We size the budget in the audit, from your margins and the competition on your keywords, before any money is spent.
Is Performance Max right for us?
Often, for ecommerce with a healthy product feed and accurate conversion values. Less often for lead generation without CRM data. We test it against a control before moving budget into it.
How is paid search different from SEO?
Paid search buys visibility now and stops when the budget stops. SEO earns visibility over months and keeps working. Run together, they share keyword and conversion data, and paid search tests what SEO should target.
How do you report results?
On revenue, cost per sale and return on ad spend, matched to your own sales data. You get a live dashboard, a weekly check-in and full access to your ad accounts.
Start with an audit.
The two founders review your tracking, campaigns and data, then present what they found in a meeting. Sign for 12 months and the audit fee comes off your first month.