Setup first. Spend second.
Performance marketing depends on data, and tracking and a CRM are what collect it. That is why setup is a large part of our work: accurate data decides the results.
Four rules for every account.
- 1
Data before spend
Your budget waits until the tracking is right. A campaign run on wrong data teaches the platforms the wrong lesson.
- 2
Every change is tested
We form a hypothesis, test it against a control, measure it, and only then change the account. Opinions do not move budget.
- 3
Judged on revenue
Clicks and reach are inputs. We report on revenue, return on ad spend and cost per sale, tied to your own sales data.
- 4
Inside your team
We work with full access to your ad accounts, CRM and analytics, and talk to the people who close the sales.
What we set up.
Built to keep working after the engagement. A team that takes over can read it and run it.
- 01
Tracking
Tag manager, analytics, platform pixels and server-side events, following a written event plan.
- 02
CRM connection
Leads and sales recorded with their source, and results sent back to the ad platforms.
- 03
Naming system
One naming convention for campaigns, ad sets, ads and audiences, so any report can be filtered and read.
- 04
Campaign structure
Accounts organised so each campaign has enough data to learn, and budget can be moved with control.
- 05
Dashboard
One live view of spend, leads, sales and revenue across every channel.
Four stages, every time.
Audit
We review what exists and agree the objectives, in a meeting with you.
Setup
We build the tracking, CRM connection, naming and structure, and test every event.
Activation
We launch against the agreed targets and optimise each week on what the data shows.
Reporting
A weekly check-in, a shared message channel and a live dashboard. Bad news early.
No website? We build one.
Performance marketing needs a site that loads fast, tracks every action and converts. If you do not have one, we build it as part of the setup.
What we ask of clients.
- Full access to your ad platforms, CRM and analytics. No access, no campaign.
- Investment in the setup, because accurate data decides the results.
- A partner relationship. We work inside your business, not at arm’s length.
- A choice made on quality and results, not on price alone.
Questions we are asked
Why does setup come before spend?
The ad platforms learn from the conversions you send them. If the tracking is wrong, they learn the wrong lesson and your budget pays for it. Accurate data first, then spend.
How long does the setup take?
It depends on the number of platforms and the state of your tracking. The audit gives you a scope and a timeline before any work starts.
What do you need from us?
Access to your ad platforms, analytics, tag manager and CRM, one person on your side who can decide, and your real sales data to match against.
How often do we get reports?
A weekly check-in, a shared message channel and a live dashboard you can open at any time. Bad news is reported as soon as we see it.
Start with an audit.
The two founders review your tracking, campaigns and data, then present what they found in a meeting. Sign for 12 months and the audit fee comes off your first month.