Body Factory Bali case study: More people through the gym door.
Body Factory Bali is a gym and wellness club in Canggu, built around training, sleep, nutrition and recovery.
- -79%
- cost per store visit
- 4.6x
- more store visits
Before
No paid advertising
There was no dedicated paid advertising before we started. We worked through ideas with the team and built a campaign strategy aimed at one result: more people visiting the gym.
What we did
We set up Google Ads campaigns optimised for store visits, so the platform looks for people likely to come to the gym, and we judged them on visits rather than clicks. A newsletter keeps members and prospects engaged between visits.
How we worked
- 01Google Ads campaigns optimised for store visits
- 02Store visits measured as the main result
- 03Newsletter content to keep the audience engaged
Photos from the client’s website. Visit the client’s website
Results
4.6 times more store visits, and each visit costs 79% less.
4.6 times more store visits, each one costing 79% less.
Services used
Questions we are asked
Can Google Ads bring people to a physical place?
Yes. Campaigns can be optimised for store visits, and Google reports the visits it measures, so budget follows the ads that bring people through the door.
What did the campaigns change for Body Factory Bali?
4.6 times more store visits, with the cost of each visit down 79%.
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