Murex Resorts case study: More value from a smaller budget.
Murex Resorts runs dive resorts in Manado and on Bangka island in North Sulawesi, with Lembeh Resort as a partner property. We run its Google Ads.
- +145%
- estimated value, on 38% less spend
- ~19x
- estimated ROAS in 2026, up from about 4.8x
- -19%
- cost per lead
Before
A budget spread across four channels
In 2025 the budget was split between Search, Display, Demand Gen and Meta Ads. Each channel brought leads, but nobody could say which ones brought the most valuable bookings.
What we did
We compared the estimated value of the leads each channel produced, then moved the budget to the channels with the highest-value leads. Search became the core of the account, built for lead generation, with display used only where it serves a clear goal, such as the resort’s event.
How we worked
- 01A Google Search campaign built for lead generation
- 02A display campaign for their event
- 03A separate Google Ads campaign for Lembeh Resort
- 04Budget moved to the channels with the highest-value leads
Photos from the client’s website. Visit the client’s website
Results
In 2026 spend fell by Rp69M while estimated value rose by Rp1.29B: 145% more value on 38% less spend. Estimated ROAS reached about 19x, up from about 4.8x in 2025, and cost per lead fell 19%.
In 2026 the budget went to the channels that brought the highest-value leads. Spend fell by Rp69M and estimated value rose by Rp1.29B.
Services used
Questions we are asked
What changed in the Murex Resorts account?
The budget left the channels that brought low-value leads and went to Google Search and a few targeted campaigns, including one for Lembeh Resort.
Did spending less hurt results?
No. Spend fell 38% while estimated value rose 145%, and estimated ROAS went from about 4.8x to about 19x.
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