ToolsBook an audit

Case studies

Samara Lombok case study: Investors for high-end land in South Lombok.

Samara Lombok sells land and villas in South Lombok, an island the Indonesian government has named a core driver of the next stage of tourism growth. We have run its paid social since February 2022.

Land investment, Lombok · Project timeline: February 2022 to today

Samara Lombok, Land investment, Lombok
$1.5M+
estimated return in 2026
~27x
estimated return on ad spend

Before

  • Broad audiences, few real buyers

    There was no dedicated paid advertising before we started. The audiences tested so far were broad: the places and professions were specific, but not niche, so enquiries rarely turned into investors.

  • One message for very different buyers

    Lifestyle buyers, investors and people curious about Lombok need different reasons to act. Each segment needed ads that speak to its own interests and its own idea of investing.

What we did

We built the audiences on the motives behind an investment decision, not only on demographics. Each campaign has its own creative and captions: lifestyle ads present the future of a high-end Asian destination, process ads show the construction, the team and the timeline, and culture ads introduce the landscapes, villages and wildlife of the island. Every lead the ads produce gets a personal follow-up through the CRM.

How we worked

  1. 01Lifestyle ads, to attract
  2. 02Process ads, to build trust
  3. 03Culture ads, for reach
  4. 04Creative production for every theme
  5. 05CRM setup and a follow-up flow for each lead

Results

In 2026 the campaigns produced around USD 1.5 million in estimated return on USD 54,355 of ad spend, an estimated ROAS of about 27x. Since 2022 the ads have brought millions of dollars in direct sales and hundreds of qualified prospects a month.

Around USD 1.5 million in estimated return on USD 54,355 of ad spend in 2026, an estimated ROAS of about 27x.

I am extremely impressed by the results achieved through SATUVISION’s digital advertising services. They’ve boosted our online presence remarkably, resulting in significant increases in lead generation and sales conversions.

Naufal Hawari, S&M Specialist, Samara Lombok

Services used

Questions we are asked

What did SATUVISION do for Samara Lombok?

We built and run its Meta Ads strategy for lead generation, produce the ad creative, and set up the CRM and the flow that follows up every lead.

What results did the campaigns bring?

About USD 1.5 million in estimated return on USD 54,355 of ad spend in 2026, an estimated ROAS of about 27x.

Start with an audit.

The two founders review your tracking, campaigns and data, then present what they found in a meeting. Sign for 12 months and the audit fee comes off your first month.