Body Factory Property case study: Better leads for lifestyle residences, on less budget.
Body Factory Property sells lifestyle residences in Uluwatu and Canggu to buyers in Bali, Singapore and Hong Kong.
- 3.2x
- higher link click-through rate
- +62%
- link clicks, on 40% less budget
- -63%
- cost per click
Before
Two projects, too many stages
In 2025 the budget was split between two projects, Uluwatu and Canggu, and spread across too many campaign stages.
Form fills instead of buyers
The ads asked Meta for as many form fills as possible, so it had no reason to look for good leads. Many of those leads were never going to buy, and each meeting booked through the website cost IDR 1.3M to 1.56M.
What we did
We cut the number of campaign stages, ran lead generation in the three markets where the buyers are, and used video campaigns to build awareness before the lead ads. We then A/B tested value-based bidding, so Meta learns which leads are worth more.
How we worked
- 01Meta Ads lead generation in Bali, Singapore and Hong Kong
- 02Video campaigns to build awareness
- 03Fewer campaign stages
- 04A/B tests of value-based bidding
Photos from the client’s website. Visit the client’s website
Results
Link click-through rate is 3.2 times higher, with 62% more link clicks on 40% less budget. Cost per click fell 63% and cost per lead 4%.
62% more link clicks on 40% less budget. Cost per lead fell 4% and cost per click 63%.
Services used
Questions we are asked
Why did the old campaigns bring poor leads?
They asked Meta for as many form fills as possible, so the platform found people who fill in forms, not people who buy.
What is value-based bidding?
A bidding method where the platform is told which leads are worth more, so it looks for people similar to the best buyers. We A/B tested it against the previous setup.
Start with an audit.
The two founders review your tracking, campaigns and data, then present what they found in a meeting. Sign for 12 months and the audit fee comes off your first month.