Deep Roots is a barefoot luxury dive and yoga resort on Nusa Penida, built with care for the local community and nature. We were asked to make it visible on social media and to turn that attention into engagement.
Deep Roots had just opened and struggled to gain followers, likes and leads on social media.
Divers are one of its main audiences, and established brands already compete hard for their attention. Posting at the right time was not enough: the content had to be distinct.
We studied the brand, its main audience, its selling points and what makes its service and location unique. From there we analysed its social media, defined the tone of voice and the colour palette, set content pillars for the audience and built mood boards for the visuals.
Photos from the client’s website.
In two months followers went from 0 to 468, and the engagement rate reached 15.20%, against an average monthly rate of 0.39% for the Ritz-Carlton account (Buffer data, February 2023). Deep Roots then added paid social: with the right keywords, audiences and locations, impressions rose 263% and reach 234%.
In three months, engagement and impressions multiplied. The account reached a 15.2% engagement rate.
SATUVISION designed and built our website, manages our social media, and also runs all of our digital campaigns. They continually bring us the best quality work within our ever-tightening budget.
We set the social media strategy, tone and content pillars, produced the content and reels, managed the accounts, then ran paid social campaigns.
Daily engagements up 354% and daily impressions up 412%, with an engagement rate of 15.2% in the first months.
The two founders review your tracking, campaigns and data, then present what they found in a meeting. Sign for 12 months and the audit fee comes off your first month.
SATUVISION
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